Fractional CMO + Creative Direction | Style Driven

STYLE DRIVEN ✦BRAND → PRESENCE → ASSETS → RECOGNITION ✦CHARLOTTE, NC ✦DESIGN · PHOTO · VIDEO · WEB ✦ONE ROOF. ONE VISION. NO OUTSOURCING. ✦

Fractional CMO + Creative Direction

One seat. Five jobs.

The person who decides what gets made and why, on your team, without the six-figure hire.

The hires you'd need to cover this, in one seat. A bench you don't manage. One partner who answers for all of it, and has the production teams to back it up.

Book a Call Instead

$5K/moMonths 1 to 3

$10K/moMonth 4 on

6-12 moPartnership terms

LimitedSeats: open as we expand

Fractional CMO ✱Brand Direction ✱Positioning & Messaging ✱Channel Planning ✱Two Sessions A Week ✱Production At Cost ✱Limited Seats ✱

The Math

Five salaries, one seat.

Any product or service business. Established teams or day-one brands. We've seen the whole lifecycle enough times to know what moves the needle, and what's just noise.

01Brand DirectorIdentity & standards

02Art DirectorLook & craft

03Creative DirectorIdeas & sign-off

04Media DirectorProduction & channels

05Marketing DirectorPlan & distribution

One Strategy Partner.that's the whole bench.

The crew behind the seat, on set in Charlotte

The crew behind the seatOn set: Charlotte, NC

What's in the seat

The retainer is direction. Production is at cost.

Included in every package

01A fractional CMO: direction, strategy, sign-off

02Two working sessions a week

03The supporting design work that keeps it moving

04Brand, content, and campaign direction. Made with intention

05Channel and distribution planning: where the work runs and why

Separate: billed at cost

Design production: overflow & volume work

Photo: shoots, product, lifestyle, events

Video: films, campaigns, event coverage

Web & systems: sites, tools, automation

Not in the retainer by default. When the plan calls for production, our own crews do it at cost, meaningfully below our one-off rates. You approve every scope before it starts.

The boundary

What this offer is not.

The seat is direction and strategy, and the supporting design work that keeps it moving. It is worth being straight about the three things people expect from a CMO title that are not in it.

No paid media. We do not buy or manage ad spend.
No demand generation. No lead gen programs or outbound engines.
No performance reporting. No dashboards, attribution, or channel analytics.

If that list is what you are hiring for, we are the wrong seat and we will say so on the first call. What you get instead is a creative director who works like a CMO: someone deciding what gets made and why, and planning where it goes.

The supporting design work

One brief, three directions.

Core 704 · Class Drop

V01Direction

V02Direction

V03: Shipped ✓Shipped ✓

Send a brief. Get three directions back. Pick one, we finish it. That's the rhythm, every time.

every single brief.

How it works

Earn the seat, then keep it.

Stage 01Discovery & Onboarding$5K/mo · 3 monthsTwo working sessions a week. You finish holding four things most businesses never actually have: a brand and presence audit, a positioning and messaging doc, a channel and distribution plan, and the visual direction the work runs inside. Those drive every decision after.

The seat

Stage 02The Partnership$10K/mo · 6 to 12 month termsThe seat is yours: a fractional CMO on direction and strategy, two working sessions a week, and the supporting design work that keeps it moving. Production is separate, billed at cost, below our one-off rates.

Or: CustomYour BudgetName itWe can work with most budgets. Approach us with yours and we'll build the package together, scoped honestly to what it can actually buy.

We keep the roster short. New partners come on as we expand or a seat opens. That's what keeps the standard high and the attention real.

Nothing in life is guaranteed. This is the closest you get to paying someone to really give a sht about your brand.*

We know how to work with any product or service business. With teams. With brands that are established, and ones that don't exist yet. We make the media with intention, and we distribute it so it earns its budget.

Any brand. Any scale. One standard.