Photography
AZ Hair Care
Product Photography
The Brief
The client wanted dynamic photos of their product throughout their salon, not more studio shots. The previous photographer wasn't local. The brand needed a set of marketing assets built for social, web, and everywhere in between.
An evergreen photo library shot on location in the client's salon. AZ Hair Care already had studio product shots on a white background. SD put the product where it actually lives and built a library that keeps working months after the shoot.
Results
The new images outperformed all previous content in views. Months later, they're still being posted and reposted. One shoot built an evergreen library the brand keeps pulling from.
Deliverables
- Lifestyle product photography
- Salon environment photography
Tags
BeautyHair CareProduct PhotographyLifestyle Photography
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