Commercial Advertising Photography | Work | Style Driven

STYLE DRIVEN ✦BRAND → PRESENCE → ASSETS → RECOGNITION ✦CHARLOTTE, NC ✦DESIGN · PHOTO · VIDEO · WEB ✦ONE ROOF. ONE VISION. NO OUTSOURCING. ✦

All WorkClub Car · Commercial Advertising PhotographyStart a Project

Club Car

Commercial Advertising Photography

Photography

An evergreen image library built at a beach resort for Club Car's web, social, print catalogs, sale sheets, and point-of-purchase displays. SD went beyond the standard beach aesthetic into shopping, recreation, family fun, and everyday convenience to show every reason someone would want one that has nothing to do with golf.

Client

Club Car

Disciplines

Photography

Scope

Commercial advertising photography

01The brief

What they needed

Club Car needed evergreen marketing assets they could use everywhere, forever. The previous campaign had set a standard, and the product shifts slightly year to year. SD created use-case photography that repositioned the vehicle from utilitarian golf product to a family's go-anywhere ride.

built once, run everywhere.

What we did

01Commercial advertising photography

02Lifestyle photography

02The work

Blue Club Car carts on manicured turf, one beside a fairway with golfers, one under oaks

Red lifted Club Car with tan seats on grass, plus a lineup of four carts in black, grey, teal and red

Family in a grey Club Car on a brick driveway outside a tan stucco house, a dog riding along

Couple smiling under a cart canopy, with a blue Club Car parked curbside carrying a woven tote

Black and blue Club Cars parked outside a shopping village where a shopper walks by with bags

Two women beside a blue cart on a shop street, and a red cart on sand by a sunset fire pit

Two women carrying tennis rackets walk to a blue Club Car parked beside the courts

Woman in a cap stepping into a blue cart beside courtside benches and a navy umbrella

Grey Club Car driven head-on down a residential lane, badge visible above the front bumper

Couple riding a grey cart along a neighborhood street, and a girl aboard a blue one on a bend

Man driving a red Club Car past a pond with a cooler in back, greenery blurred by motion

Red Club Car parked on a brick street beside cafe tables where a couple sits outdoors

Three riders in a lifted blue Club Car crossing beach sand at sunset near the shoreline

03The outcome

What it did

The brand shifted from utilitarian to fun. The imagery reframed how families could use the vehicle well beyond the course. Internal leadership changes shifted priorities post-delivery, but the work moved the perception.

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Commercial Advertising Photography

What they needed

What we did

What it did

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