Commercial Photography & BTS Video | Work | Style Driven

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All WorkShell / Pennzoil · Commercial Photography & BTS VideoStart a Project

Shell / Pennzoil

Commercial Photography & BTS Video

PhotographyVideo Production

Commercial photography for Shell Pennzoil ad creative, produced on set alongside TA Films. SD was brought in specifically to raise the quality of the stills component on a video-heavy production. Two distinct sets, agency-level attention to detail, and assets built for a full 360 campaign.

Client

Shell / Pennzoil

Disciplines

PhotographyVideo Production

Scope

Commercial photography (two distinct sets)

01The brief

What they needed

Shell Pennzoil's metrics showed still images with strong design were outperforming video on social. Their previous photography team's attention to detail wasn't cutting it. SD was tapped to bring a higher standard to pair with the video production already in motion.

built once, run everywhere.

What we did

01Commercial photography (two distinct sets)

02The work

Race driver in a yellow and red Pennzoil fire suit, yellow helmet in hand, on a plain grey studio set

Bald driver in a yellow Pennzoil race suit striding toward camera with his helmet at his side

Mustached driver stands hands on hips in a yellow Pennzoil suit lined with black stripes

Smiling driver with arms folded in a red and yellow Shell Pennzoil suit and matching boots

Man in a white Team Penske polo laughing behind three tall chrome championship trophies

Driver standing still in a yellow Pennzoil suit, black and yellow helmet resting against his hip

Two-up layout on a red background pairing shots of a driver beside the No. 22 Shell Pennzoil stock car

Yellow-bordered pair of frames showing a driver leaning on and sitting on the No. 22 Pennzoil car in the dark

Driver in a red and white Shell suit posed beside a Shell Pennzoil IndyCar in two stacked frames

Red, yellow and white Shell Pennzoil IndyCar shot alone at a three-quarter front angle on white

Driver in a Pennzoil suit and cap celebrating with one finger raised against a split yellow and grey backdrop

Mustached driver seated on a wooden crate in a yellow Pennzoil suit against a split yellow and grey wall

Waist-up portrait of a driver in a yellow Pennzoil suit crowded with sponsor patches on dark grey

Man in a white Team Penske polo standing hands in pockets in front of a blue Chevrolet pickup outdoors

03The outcome

What it did

All files delivered via hard drive on set with follow-ups via FTP. Full impact will be measured across the 2026 NASCAR season. The client loved the experience and called the process both fun and productive.

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Commercial Photography & BTS Video

What they needed

What we did

What it did

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