Fractional CMO + Creative Direction | Style Driven

STYLE DRIVEN ✦BRAND → PRESENCE → ASSETS → RECOGNITION ✦CHARLOTTE, NC ✦DESIGN · PHOTO · VIDEO · WEB ✦ONE ROOF. ONE VISION. NO OUTSOURCING. ✦

Fractional CMO + Creative Direction

Never manage another creative.

The person who decides what gets made and why, on your team, without the six-figure hire.

For brands that take themselves, their presence, and their growth seriously. One partner, answerable for all of it.

$5K/moThe seat, months 1 to 3

$10K/moThe seat, month 4 on

6 or 12 moTerms from month 4

LimitedSeats: open as we expand

Fractional CMO ✱Brand Direction ✱Positioning & Messaging ✱Channel Planning ✱Two Sessions A Week ✱Limited Seats ✱By Application Only ✱

The Math

Five director salaries, one seat.

It's an investment of time and money. We've grown enough brands to know what's worth both, and what's just noise.

01Brand DirectorIdentity & standards

02Art DirectorLook & craft

03Creative DirectorIdeas & sign-off

04Media DirectorMedia & channels

05Marketing DirectorPlan & distribution

One Strategy Partner.that's the whole bench.

The crew behind the seat, on set in Charlotte

The crew behind the seatOn set: Charlotte, NC

What's in the seat

The seat is the direction. Production is on retainer.

In the seat

01A fractional CMO: direction, strategy, sign-off

02Two working sessions a week

03Supporting design from the director's own hand. The basics, not a design team

04Brand, content, and campaign direction. Made with intention

05Channel and distribution planning: where the work runs and why

The production retainer

Design production: volume and one-off pieces

Photo: shoots, product, lifestyle, events

Video: films, campaigns, event coverage

Web & systems: sites, tools, automation

Set monthly, spent as the plan calls for it, by our own crews. If something needs more than that month holds, we tell you before we suggest direction.

The boundary

What this offer is not.

The seat is direction and strategy, and the supporting design work that keeps it moving. It is worth being straight about the three things people expect from a CMO title that are not in it.

No paid media. We do not buy or manage ad spend.
No demand generation. No lead gen programs or outbound engines.
No performance reporting. No dashboards, attribution, or channel analytics.

If that list is what you are hiring for, we are the wrong seat and we will say so on the first call. What you get instead is a creative director who works like a CMO: someone deciding what gets made and why, and planning where it goes.

The supporting design work

One brief, three directions.

Activewear · Class drop

V01Direction

V02Direction

V03: Shipped ✓Shipped ✓

Send a brief. Get three directions back. Pick one, we finish it. That's the rhythm, every time.

every single brief.

How it works

Earn the seat, then keep it.

Stage 01Discovery & Onboarding$5K/mo · 3 monthsTwo working sessions a week. You finish holding four things most businesses never actually have: a brand and presence audit, a positioning and messaging doc, a channel and distribution plan, and the visual direction the work runs inside. Those drive every decision after.

The seat

Stage 02The Partnership$10K/mo · 6 or 12 month termsThe seat is yours: a fractional CMO on direction and strategy, two working sessions a week, and the supporting design work that keeps it moving. Production runs on its own monthly retainer.

Or: CustomYour BudgetName itHave something else in mind? Bring your number, and we'll tell you honestly what it buys.

We keep the roster short. New partners come on as we expand or a seat opens. That's what keeps the standard high and the attention real.

Nothing in life is guaranteed. This is the closest you'll get to paying someone to really give a sht about your brand.*

Established brands and ones that don't exist yet, with a team or without one. We make the direction with intention, and we make the media that earns its budget.

Serious brands. Any scale. One standard.