Alandal UI/UX & Product Design
A full redesign of two linked webtoon and manhwa platforms. 200+ responsive screens, a design system built for scale, and a UX designed around how serial readers actually behave. Toraka's platform now powers a major manhwa reading site with millions of readers.
What they needed
The MVP proved the concept, but inconsistent UI was losing readers before they formed a habit. Alandal, a webtoon studio publishing its own series, needed a platform that kept readers coming back. Toraka needed a tracking layer that follows each reader's series across sources. Both needed a design system that could ship features without breaking. Our design lead did this work before he joined Style Driven.
What we did
How we got there
The MVP proved the concept, but inconsistent UI was losing readers before they formed a habit. Two platforms, Alandal for publishing and Toraka for tracking, needed one design system that could ship features without breaking.
- 01The campaigns
Where it started
Before the platforms came Alandal's branding, social and ad design: 20+ social campaigns and 50+ custom graphics. Traffic and engagement from the ads grew more than 1000%, and Alandal came back for the full UI/UX of Toraka.
- 02The research
How serial readers actually read
The platform work began in the research and the data: how readers come back, where they fall away before the habit forms, and how they keep track of a series across sources. The UX was built around that, from the library and history to the reading view itself.
- 03Two platforms
One system, two personalities
Alandal in red and Toraka in blue share one design system, so a feature built once ships on both without the two looking the same.
- 04The scale
200+ screens
More than 200 responsive screens across desktop and mobile, with onboarding that imports a reader's library from Comick, MyAnimeList or Anilist.
What it did
200+ responsive screens and one design system across two linked platforms, built to hold up as the catalog and the reader base grow. Toraka's platform has since become the engine behind a major manhwa reading site with millions of readers. Alandal has grown into a webtoon IP studio and translation company, with 10+ original series, 500+ chapters published and AI translation into 10+ languages.
The designs were innovative and the attention to detail was phenomenal. Our social engagement and traffic soared thanks to the team's creative vision.
Book
the call,
Fifteen minutes on a call, or a note in the inbox. Either way a person reads it and gets back to you.