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Design
Clear Sky Solar
Brand Identity & Collateral
The Brief
Clear Sky was a solid business that looked bland. The brand didn't communicate that they were trustworthy, experienced, or easy to work with. They needed the full experience, from the van pulling up to the employees walking in, to feel like a company you'd want on your roof.
A full visual identity system for a solar company that was tired of looking like every other solar company. Vehicle wraps, business cards, door hangers, and a merch line built around the solar-powered human. Because if you're going to show up to someone's house, you should look like you know what you're doing.
Results
A full identity system delivered: vehicle wraps, business cards, door hangers, and a merch line. The wraps went on the fleet, the crews wear the merch on site, and the brand reads the same way at the curb as it does on paper.
Deliverables
- Logo and visual identity system
- Vehicle wrap design
- Business cards
- Door hangers
- Employee merch line
Tags
SolarHome Services
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