Design
Clear Sky Solar
Brand Identity & Collateral
The Brief
Clear Sky was a solid business that looked bland. The brand didn't communicate that they were trustworthy, experienced, or easy to work with. They needed the full experience, from the van pulling up to the employees walking in, to feel like a company you'd want on your roof.
A full visual identity system for a solar company that was tired of looking like every other solar company. Vehicle wraps, business cards, door hangers, and a merch line built around the solar-powered human. Because if you're going to show up to someone's house, you should look like you know what you're doing.
Results
Sales increased. Brand recognition went up. Star reviews consistently climbed higher. The employees loved the merch, customers responded to the new identity, and the brand finally shows what they do and how they do it.
Deliverables
- Logo and visual identity system
- Vehicle wrap design
- Business cards
- Door hangers
- Employee merch line
Tags
SolarHome Services
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