DesignPhotographyVideo Production
Grip Royal
Rebrand Partnership
The Brief
Grip Royal had been successful for 14 years but the brand was stagnant. The owner wanted to see what it would cost and what it would look like to breathe new life into the business before committing. Not a rebrand job. A proof of concept for one.
A three-month partnership with a 14-year-old steering wheel company to visualize what reinvestment would look like. Full rebrand, new campaign concepts, social content, realistic product templates for digital design before production, and redesigned packaging. The full picture of what a modern Grip Royal could be.
Results
The concept was well-received, but the owner chose not to move forward with reinvestment due to competing business obligations. The work stands as a complete vision of what a modernized Grip Royal would have been.
Deliverables
- Full rebrand concept
- Campaign concepts
- Realistic product design templates
- Printed instruction redesign
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