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STYLE DRIVEN ✦BRAND → PRESENCE → ASSETS → RECOGNITION ✦CHARLOTTE, NC ✦DESIGN · PHOTO · VIDEO · WEB ✦ONE ROOF. ONE VISION. NO OUTSOURCING. ✦
Grip Royal
Rebrand Partnership
DesignPhotographyVideo Production
A three-month partnership with a 14-year-old steering wheel company to visualize what reinvestment would look like. Full rebrand, new campaign concepts, social content, realistic product templates for digital design before production, and redesigned packaging. The full picture of what a modern Grip Royal could be.
01The brief
What they needed
Grip Royal had been successful for 14 years but the brand was stagnant. The owner wanted to see what it would cost and what it would look like to breathe new life into the business before committing. Not a rebrand job. A proof of concept for one.
built once, run everywhere.
What we did
01Full rebrand concept
02Campaign concepts
03Realistic product design templates
04Printed instruction redesign
05Ad Creative
06Photography
07Video
08Creative strategy
02The work
03The outcome
What it did
The concept was well-received, but the owner chose not to move forward with reinvestment due to competing business obligations. The work stands as a complete vision of what a modernized Grip Royal would have been.
Get in touch
Book
the call,
or send a message.
Fifteen minutes on the phone, or a note in the inbox. Either way a person reads it and comes back to you.
15-MINUTE CALL. NO PITCH DECK. RESPONSE WITHIN 24 HOURS.