Studio Pinya Full Rebrand & Platform Build
A complete rebrand and website build for a multidisciplinary creative studio in Cebu that had outgrown its freelance-era identity. New logo system, brand guidelines, full website, platform UI for pinya.io, and a design system strong enough to launch an entire product off of. The same system now runs pinya.io, the studio's webcomic and web novel platform.
What they needed
Pinya was doing strong creative work but everything around it was holding the studio back. Outdated brand, weak website, zero SEO, no positioning. The output was good. Nobody could find it. Style Driven rebuilt the identity, the site, and the foundation to match the quality of what the studio was already producing.
What we did
How we got there
Pinya's work was strong. Its brand, its site and its search presence weren't, so nobody could find it. The job was a foundation that matched the work.
- 01The system
One system, two products
The logo system, the guidelines and the design system were built to carry both the studio's site and pinya.io, its webcomic and web novel platform.
- 02The mascots
Characters, from scratch
Piku, Chandu, Sassa, Nela and Brio were made from scratch by the Pinya team, under our design lead's art direction, to give the brand faces of its own.
- 03The platform
Built to launch on
The components that run the studio site also run pinya.io's discover pages, reading shelves and the mobile app, now in beta. We built the frontend for both in Next.js and Tailwind CSS, so the platform launched with a finished look.
What it did
A logo system, brand guidelines, a full website, and the platform UI for pinya.io, all built on one design system. After the rebrand, organic traffic rose 300%, social engagement doubled and bounce rate dropped 40%. pinya.io launched on it. Over the past year, pinya.io and its mobile web app drew 1M+ page views, 9,600+ registered readers and creators and 457K+ chapter and episode views, with 74 artists onboarded and a Discord that grew from 0 to 700.
Style Driven consistently exceeds our expectations, turning even the smallest idea into something that resonates deeply with our mission. Their ability to fully grasp and expand upon our vision has elevated our platform, making it more engaging and aligned with our goals. We're grateful for their dedication and expertise.
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