Web & SystemsDesign
Studio Pinya
Full Rebrand & Platform Build
The Brief
Pinya was doing strong creative work but everything around it was holding the studio back. Outdated brand, weak website, zero SEO, no positioning. The output was good. Nobody could find it. SD rebuilt the identity, the site, and the foundation to match the quality of what the studio was already producing.
A complete rebrand and website build for a multidisciplinary creative studio in Cebu that had outgrown its freelance-era identity. New logo system, brand guidelines, full website, platform UI for pinya.io, and a design system strong enough to launch an entire product off of. Pinya went from a few hundred followers to powering the fastest-growing webcomic platform in the Philippines.
Results
300% increase in organic traffic. 2x social media engagement. 40% reduction in bounce rate. 100% faster page load. The rebrand became the launchpad for pinya.io, now the fastest-growing webcomic and web novel platform in the Philippines with a growing creator and reader base.
Deliverables
- Logo system
- Brand guidelines
- Full website (Studio Pinya)
- Platform UI (pinya.io)
- Design system
- Marketing collaterals
- Social media design
- Frontend development
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